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Harness the Power of Offering Freebies to Your Affiliate Site’s Visitors

April 23rd, 2010
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Have you ever wondered if what you know about Affiliate Marketing is accurate? Consider the following paragraphs and compare what you know to the latest info on Affiliate Marketing.

Who in his right mind would refuse a freebie? Out of 10 people you ask, only about one or two will forego a freebie for some strange reason. The rest will gladly accept it. It’s simply a part of human nature to be appreciative of gifts, particularly useful ones. This is also something that advertisers and business owners understand fully well and thus use to their advantage.

In affiliate marketing, the use of freebies can be especially beneficial, provided of course, that you understand how to deploy them strategically. Find out how to use the power of offering freebies to your affiliate site’s visitors and reap the rewards:

Freebies should be integrated into your marketing campaign

Freebies can be quite powerful as marketing tools for affiliate marketing. If visitors to your website find that free stuff is available, they will stick around and be more willing to come back for more but only if they find it relevant to their needs ? the very reason they came to visit your website in the first place.

Consider each affiliate marketing campaign you perform and find out how to use freebies strategically. Just because something is free doesn’t automatically mean that people will visit your affiliate website and grab what you offer. There has to be a relevance between the freebie and the main product or service you are promoting.

Let’s say your main product is an e-book that teaches the secrets of the affiliate marketing trade to affiliates. A good freebie to offer with this campaign would be a short report on the top 10 mistakes that affiliates make that cause failure in affiliate marketing. Or you could offer a freebie in the form of a script that could help affiliates track their own stats.

Remember that the power of freebies when offered in affiliate marketing is only limited to its relevance. The free stuff should be something that can supplement the main product or enhance its use. Otherwise, your visitors will simply have no reason to try to obtain it.

Offer something better

The information about Affiliate Marketing presented here will do one of two things: either it will reinforce what you know about Affiliate Marketing or it will teach you something new. Both are good outcomes.

Just because you’re offering freebies to your affiliate site’s visitors doesn’t mean you should allow them to completely ignore your premium offers. If you let this happen, forget about earning an income from your affiliate site.

Remember that all those free stuff you offer are part of your strategy to attract more visitors and affiliate prospects to your website. If you find out later that you’re dealing with visitors who are mainly freeloaders, you might want to rethink your career as an affiliate marketer and switch to becoming a charitable foundation instead.

Always offer your affiliate site’s visitors some form of incentive to persuade them to purchase, subscribe or sign up for membership. Offer a product or service that is considerably better than the freebie as an alternative. So instead of just providing a link they can click to download or obtain your free stuff, you could also say something like:

“Get our free version now OR buy the premium/complete package for just $$$. This is a limited offer and will expire soon. ACT NOW!”

By imposing a time restriction, you also impose a sense of urgency and persuade your affiliate site’s visitors that if they want to take advantage of a better offer, they should act immediately.

This is one power that freebies have over other types of promotions, which makes them very effective when used in affiliate sites. Plus, you can even expect a conversion without performing any follow ups.

Find out the best freebies you can afford.
There is no logic at all to giving away freebies if you have nothing to gain from it. When affiliate marketers and business owners offer free gifts to their site’s visitors, it is a carefully crafted strategy and not just some careless act of generosity.

When you do offer freebies, you have to have something in return, if not now then at least later. Learn to harness the use of freebies for your affiliate site’s visitors carefully. It’s a proven strategy and can be a very valuable component of your affiliate marketing arsenal.

Don’t limit yourself by refusing to learn the details about Affiliate Marketing. The more you know, the easier it will be to focus on what’s important.

About the Author
By Anders Eriksson, who just launched this great product..
- Do you want to make Your PDF files viral? Use This Secret Viral PDF Rebrander: Viral PDF

Affiliate Marketing

Top 10 Proven Ways to Drive Targeted Traffic

April 21st, 2010
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…to Your Affiliate Marketing Site

When you’re involved in affiliate marketing, easily one of the most major concerns you’ll have to face is driving traffic to your site. And not just any traffic ? you’ll need targeted traffic. Here are the top 10 proven ways you can drive quality traffic to your affiliate marketing site and increase your income-generating potential:

E-mail campaigns

Used carefully, e-mail campaigns can easily drive targeted traffic to your affiliate marketing site. This can be done by providing highly relevant and valuable information on the body of the message and then offering a link that will bring the recipients into your site.

You can do this two ways: one is by providing the full content in the e-mail message and then offering a link inviting the recipient to view more similar write-ups on your site. Another is by giving only a portion of the content and offering the rest on the affiliate site. A linked e-mail signature should also be included.

Articles

Informative and how-to articles, especially well-written ones, are proven traffic baits for affiliate marketing sites. Include links to similar or additional information within the content body that can only be read from your site and provide additional links on your signature.

Newsletters and e-zines

People love information, particularly those about subjects they are curious about or are involved in ? which explains why targeted methods to drive traffic to affiliate marketing sites work best.

Offer e-newsletter and e-zine subscriptions, making sure that links bring recipients to your site. Use a separate landing page to handle the subscription process for your visitors’ convenience.

Blogs

Other than your affiliate marketing site, use a blog to get in touch with prospective customers and members. Blogs are considerably more personal and lighter in tone than most affiliate business sites and they can be a great source of information, news, advice and tips from you to your prospects. Include a link from your blog to your affiliate marketing site.

It seems like new information is discovered about something every day. And the topic of Affiliate Marketing is no exception. Keep reading to get more fresh news about Affiliate Marketing.

Social bookmarking sites

These sites are a rich source of targeted traffic that you can drive to your affiliate marketing site. Your market demographics are also easier to define so sending out invitations to potential leads and members is a lot easier.

Discussion forums and boards

By leaving useful and thought-provoking comments on discussion boards and forums, you encourage other members to react and send you a reply. You’ll be able to build a networking relationship from here. Make sure to sign with a link back to your affiliate marketing site.

Guest blogging

You could drive another blog’s captured traffic to your affiliate site by becoming a guest blogger. If you can write well and can offer unique and useful content, the site’s readership will find you interesting enough to follow you to your own site.

Allow bookmarks on your web pages

If you have content, you can drive traffic to your affiliate marketing site by allowing your readers to bookmark certain pages. This will help promote those pages and your website to other people who might be interested in the same subjects.

Host a contest

Locate your target market and then promote a contest through ads or e-mails. All details must be found on your affiliate marketing website so you can drive traffic there. Registration must also be performed on one of your landing pages. Just make sure to offer prizes that visitors who will be coming in will find useful.

Freebies!

There’s nothing like a nice gift to drive targeted traffic to your affiliate marketing site. It’s easy to implement and can be relatively cheap. Furthermore, you offer these visitors an incentive to sign up for whatever campaign it is you’re promoting.

This article’s coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.

About the Author
By Anders Eriksson, who just launched this great product..
- Do you want to make Your PDF files viral? Use This Secret Viral PDF Rebrander: Viral PDF

Affiliate Marketing

The Power of Testimonials in Promoting Your Affiliate Sites:

April 18th, 2010
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The following article presents the very latest information on Affiliate Marketing. If you have a particular interest in Affiliate Marketing, then this informative article is required reading.

Why They Work and How to Use Them

Someone’s good word can be incredibly powerful. As a consumer yourself, wouldn’t you rather purchase a product that has been recommended to you by a friend even if it is unfamiliar to you? Given a selection of similar products, wouldn’t you rather try one that has had some glowing reviews even if you’ve never heard of them before? Such is the power of testimonials when used in promoting affiliate sites.

These days, testimonials are a common strategy for building credibility and generating buzz about a product or a company. The world’s largest corporations spend billions of dollars in harnessing the power of a good word alone. In affiliate marketing, testimonials are regularly utilized to promote an affiliate’s site, attract new customers and recruits and compete directly with another known brand.

Why affiliate marketers use testimonials

The role of testimonials in promoting an affiliate marketing site is to try to influence consumers’ buying decisions and behavior. Carefully chosen testimonials can be very effective in convincing prospects to try the affiliate product, service or membership. It has such power that many affiliate marketing sites regularly publish testimonials from satisfied customers on their home pages for visitors to view.

Many of the affiliate marketing programs in the industry today are fairly new while others have been operating quietly under the radar. Their relative anonymity can work against them, particularly since the affiliate marketing field tends to be very competitive.

To stand out, affiliate marketing programs try to increase their credibility factor by inviting famous personalities to speak for them through testimonials. While this can be very effective particularly if the celebrity has a large fan base, it can also be quite expensive. Not every affiliate marketer can afford to pay a celebrity just to place their name on his site.

To compete, affiliate marketers turn to their own customers and members, specifically people who have had sufficient experience in the program and those who have experienced success. A fully satisfied customer’s testimonial, if it’s well-written and based on a true experience and event, can be as convincing and effective as that of any celebrity.

Using the power of testimonials for promoting an affiliate’s site
Building your credibility can be tricky, particularly since the affiliate marketing industry continues to evolve. However, if careful strategies are employed, there is a high likelihood that you can succeed as an affiliate. Consider the following factors:

The information about Affiliate Marketing presented here will do one of two things: either it will reinforce what you know about Affiliate Marketing or it will teach you something new. Both are good outcomes.

Specifics

Testimonials exhibit much more power in promoting your affiliate’s site if they are expressed in more details. If a testimonial from a customer or another affiliate states that the program is ‘excellent’, it should be followed by a specific description of the program’s most useful features ? what makes it excellent, how it has helped the customer or affiliate, why it’s reliable, etc.

Skepticism

Believe it or not, skepticism is healthy when used with testimonials for promoting your affiliate’s site. Words such as, ‘I wasn’t convinced at first, BUT?’ or ‘I have always used XYZ product and didn’t think of switching to another brand. However, your product has ____ and ____ features that convinced me it was so much better.’

Even with the stated objection, a testimonial can be quite powerful if it is followed by a positive statement.

Keeping it real

Avoid using fake testimonials. ‘Designer’ testimonials are easy to write according to the specifics you require but someone will get wind of the fact and expose you. Once you’re found out, you lose your credibility. That simple act could haunt you for the rest of your life as a discredited affiliate marketer.

A few good words

Try to be selective with your choice of testimonials. They can be quite powerful when used for promoting your affiliate’s site but over-use can work against you. Find the best ones, especially the well-written and detailed testimonials and use these instead. Or, you could take the best sentences and phrases and post those in place of a whole paragraph.

Is there really any information about Affiliate Marketing that is nonessential? We all see things from different angles, so something relatively insignificant to one may be crucial to another.

About the Author
Have you downloaded Anders’ latest information for adsense publishers yet? Download these new fresh sites from this all new website, called Adsense Ready Sites

Affiliate Marketing

What You Should Know About Affiliate Commission Payment Schedules

April 14th, 2010
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The following paragraphs summarize the work of Affiliate Marketing experts who are completely familiar with all the aspects of Affiliate Marketing. Heed their advice to avoid any Affiliate Marketing surprises.

Arguably the best and most exciting part of becoming an affiliate is receiving your payment for the very first time. After all, that check or deposit notification represents all those weeks (or even months) of hard work, tireless promotion and lead hunting on your part. Finally, there’s proof that your affiliate marketing efforts are beginning to pay off. To understand how the payment system of affiliate marketing program works, learn the basics of affiliate commission payment schedules.

Getting paid

Your earnings as an affiliate come in the form of commissions. This is a set percentage or portion of the total price of an affiliate product or service that you helped promote or sell. In many cases, it can also come from a portion of the monies generated through the efforts of downline members in your team.

The payment of commissions to affiliates is ruled by a schedule. This can vary from one affiliate program to the next, although a minimum amount and cut-off date are generally imposed.

If you’re wondering why affiliate programs do not automatically send you a check for every sales income you generate, it’s quite simple, actually. Affiliate programs need to maintain a standard when it comes to paying their affiliates to make sure that the process is seamless, glitch-free and fair to all. A program without a commission payment schedule risks becoming disorganized and erroneous.

Finding out the schedule of commission payments for your affiliate program
When you sign up as an affiliate for a program, it’s important that you check their FAQ section. Affiliate marketing programs often provide the most basic information about themselves on their website. Their FAQ section should clearly state the schedule of commission payments they have imposed for their affiliates.

If the information is unavailable, you can ask your sponsor (if you have one) or your affiliate program. The schedule of commission payments to affiliates is an important consideration when choosing an affiliate program. Do not sign up for an affiliate program without this information so you will be able to avoid disappointments later.

The more authentic information about Affiliate Marketing you know, the more likely people are to consider you a Affiliate Marketing expert. Read on for even more Affiliate Marketing facts that you can share.

How often is the payment disbursed?

The schedule of commission payment varies, depending on the preference of the affiliate program. The affiliate pretty much doesn’t have any control over this matter. Schedule of disbursement can range from bi-monthly to monthly payments. Some, such as LinkShare, disburse commission payments on a weekly basis, a considerably shorter amount of time.

What methods are used for affiliate commission payments?

There are three methods generally used by affiliate programs. These include: electronic payment processing (such as PayPal), checks and wire transfer. The length of time it will take for your commission payment to reach you will depend on the transaction method.

If the payment is coursed through electronic payment systems, this will usually take as little as 24 hours. Checks (usually delivered via postage mail or courier) usually take from 3 to 7 business days ? longer if the affiliate is located in certain areas. Wire transfers take from 3 to about 6 business days.

Is there anything that will affect the schedule of affiliate commission payments?
Generally, the schedule of commission payments for affiliates are pretty much set. However, there are certain things that might cause delays. One of the most common is whether an affiliate’s earnings have reached the minimum amount.

Affiliate programs often impose a minimum earned amount per pay period ranging from $10 to $100. If an affiliate earns less than that, his current earnings will be carried over to the next pay period until such time that he will meet the minimum required. Only then will his payment be released.

About the Author
Have you downloaded Anders’ latest information for adsense publishers yet? Download these new fresh sites from this all new website, called Adsense Ready Sites

Affiliate Marketing

Are Your Free Reports Too Sales Pitchy?

April 11th, 2010
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This article explains a few things about Affiliate Marketing, and if you’re interested, then this is worth reading, because you can never tell what you don’t know.

That’s NOT the Way to Promote Your Affiliate Products

The great sales pitch can be a bit overrated, seeing that majority of the most seasoned affiliate marketing customers and prospective members tend to be skeptical and jaded. When giving out free reports to promote your affiliate products, enthusiasm can cause you to produce a sales pitchy report, something that could be taken the wrong way by your prospects. If you want to make a good impression, writing a free report that smacks of too much sales pitch is just NOT the way to get people to purchase your affiliate products.

Why sales pitchy free reports are ineffective

There are several reasons why sales pitchy free reports are not recommended for promoting your affiliate products. For one, they sound rather suspect, are usually too colorful to be believable and, if they are especially badly written, are peppered by punctuation marks and bold letters that shouldn’t be where they are.

They also sound too desperate to be credible, sounding as if they were written with the sole purpose of making a quick sale. Furthermore, they usually do not present the whole picture to the reader, focusing instead on promoting a product profusely without considering how it can be useful or relevant to potential customers. Sales pitchy free reports usually lack the declaration that states its true value to its readers.

If you’ve read sales pitchy free reports before, you probably know exactly why you treated them with disbelief. If you’ve thrown away or deleted a sales pitchy free report you didn’t even bother to finish reading, you will understand why that’s NOT the way to promote your affiliate products.

Writing the right free reports without being sales pitchy

When you write free reports, consider them as part of your sales campaign. This means that they are essentially advertising and as such, should be able to gently push prospective customers into performing certain desired actions. Here are some very important things you have to remember when using free reports to promote your affiliate products:

Free reports should make a good first impression

It seems like new information is discovered about something every day. And the topic of Affiliate Marketing is no exception. Keep reading to get more fresh news about Affiliate Marketing.

A well-written title is an excellent technique to ensure that you get a hold of your readers’ attention and encourage them to read further. If the title is bland, your readers will either skim through the report and miss the good points or give up altogether.

Free reports should avoid the ‘general public’

A common mistake among marketers who write free reports to promote their affiliate products is that they tend to write for just about everyone. Remember that your affiliate products have specific market demographics. Find out what these are and write directly to them.

Free reports should include details

Words such as ‘excellent’, ‘good’, ‘amazing’ and ‘incredible’ always find their way into free reports. While there is nothing wrong about using them, they tend to be too generic and ultimately, sales pitchy.

Instead of using these words or their synonyms again and again, try to use details and specifics instead. Review that free report you have written and check out generic words. Instead of saying that the affiliate product is ‘an excellent deal’, say ‘you get 25% off your purchase’. Instead of merely saying that the purchase is ‘risk-free’, say instead that you offer a ‘100% money-back guarantee’.

There has to be a sense of urgency

A good, non-sales pitchy free report should include a statement regarding the effectivity date of the promotion. When promoting your affiliate products, state in clear terms when the product will be sold for the special price and for how long. By restricting the product’s availability, you will be able to gently persuade your readers and turn them into real paying customers.

So are you still writing those embarrassing sales pitchy free reports?

Now that wasn’t hard at all, was it? And you’ve earned a wealth of knowledge, just from taking some time to study an expert’s word on Affiliate Marketing.

About the Author
Have you visited Anders’ latest site for adsense publishers? Download new fresh sites in this all new site, called Adsense Ready Websites

Affiliate Marketing

Understanding the Key Elements to Building a Solid List

March 7th, 2010
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…Affiliate Marketing Leads

Once you go into affiliate marketing, you will find that one of the key concerns you will have to focus on is building your leads. Leads often come in the form of e-mail addresses, behind which are real people with very real potential to become your customers, subscribers or members. Having a solid list of leads is assurance that you will be capable of reaching a ready market and generating income from there.

The importance of affiliate marketing leads

Companies with a product or service to sell spend billions of dollars on advertising alone. That’s right ? billions. The purpose of spending such a huge amount of cash is mainly to build buzz about a product, expand the market and ultimately, bring in better sales.

In affiliate marketing, the cost of advertising is comparatively small and is paid for by the affiliate company. So as an affiliate, that is no longer your concern. Your only job is to look for a market to promote to that will respond to you positively so you can earn an income in return.

Unlike in a real world business, this market will come in the form of affiliate marketing leads. The quality of these leads, along with the type and number of positive responses they offer will determine whether or not you’ll succeed in affiliate marketing. If you hear someone say, ‘the money is on the list’, he or she is actually referring to the list of leads. Without this, you cannot hope to sell, much less earn.

Building your affiliate marketing leads

It’s not rocket science, true, but affiliate marketing can be tricky nevertheless. It’s a proven business model and many affiliates have had considerable success in their chosen programs. However, like all businesses, there are also certain factors upon which your success in building your list of affiliate marketing leads rest. Consider these factors carefully:

Your reputation

As a new affiliate marketer, you will find that it will take a while before you can build your affiliate marketing leads. All new marketers have gone through this since enjoying the patronage of a solid number of followers will not happen overnight.

To attract a solid list of affiliate marketing leads, you will have to become a recognized business entity in the industry. Without a reputation, potential leads will find it difficult to trust you or at least do business with you. Faced with a choice between buying from a popular marketer versus an unfamiliar one, wouldn’t you rather buy from the person you know than from a total stranger?

The more authentic information about Affiliate Marketing you know, the more likely people are to consider you a Affiliate Marketing expert. Read on for even more Affiliate Marketing facts that you can share.

The same is true with your affiliate marketing leads. They will need to recognize you as a reliable merchant or affiliate before they agree to buy, participate or become one of your recruits.

Web traffic

Another key element that affects the number of affiliate marketing leads you can obtain is the amount of traffic your site receives. A high web traffic figure is beneficial in two ways ? it allows you to obtain comparatively larger affiliate accounts and increases your potential of building a bigger number of affiliate marketing leads.

Without a good number of traffic to your website, you might have to either focus on using strategies to build it first or join a networking service offering affiliate programs instead.

The affiliate product

There are two things that affect how well you can build your affiliate marketing leads. One is the product’s value and the other is how well you yourself understand the product.

The choice of an affiliate product is critical to every affiliate. An affiliate product that has a proven or at least a potential for good sales will be far easier to promote and generate income from. It will also make it easier for an affiliate to build leads with, since prospects will be more willing to respond to it.

A good understanding of what makes the affiliate product attractive and valuable enough is also key to attracting more leads. Being able to explain why and how a product works on your website or articles, for example, will help you sell it better, especially vis-à-vis other products competing for the same market.

The niche or target market

One common concern among affiliates is market saturation ? that point in time when a specific segment of the market becomes flooded with the same (or at least similar) products and services. So much so that it becomes increasingly difficult to sell, much less to convince prospective buyers to consider the product or service you’re trying to promote.

You can avoid this, however, by focusing on generating affiliate marketing leads from specifically targeted segments of the market or niches. Consider selling or promoting products that appeal to a specific group of people who have a common yet largely unmet need. Competition for this market is relatively low and with the right kind of strategies, you’ll find that this niche can be especially lucrative.

Now might be a good time to write down the main points covered above. The act of putting it down on paper will help you remember what’s important about Affiliate Marketing.

About the Author
By Anders Eriksson, feel free to visit my latest venture: GVO to claim your $1 trial membership!

Affiliate Marketing

What You Should Know About Affiliate Commission Payment Schedules

December 24th, 2009
Comments Off

The following paragraphs summarize the work of Affiliate Marketing experts who are completely familiar with all the aspects of Affiliate Marketing. Heed their advice to avoid any Affiliate Marketing surprises.

Arguably the best and most exciting part of becoming an affiliate is receiving your payment for the very first time. After all, that check or deposit notification represents all those weeks (or even months) of hard work, tireless promotion and lead hunting on your part. Finally, there’s proof that your affiliate marketing efforts are beginning to pay off. To understand how the payment system of affiliate marketing program works, learn the basics of affiliate commission payment schedules.

Getting paid

Your earnings as an affiliate come in the form of commissions. This is a set percentage or portion of the total price of an affiliate product or service that you helped promote or sell. In many cases, it can also come from a portion of the monies generated through the efforts of downline members in your team.

The payment of commissions to affiliates is ruled by a schedule. This can vary from one affiliate program to the next, although a minimum amount and cut-off date are generally imposed.

If you’re wondering why affiliate programs do not automatically send you a check for every sales income you generate, it’s quite simple, actually. Affiliate programs need to maintain a standard when it comes to paying their affiliates to make sure that the process is seamless, glitch-free and fair to all. A program without a commission payment schedule risks becoming disorganized and erroneous.

Finding out the schedule of commission payments for your affiliate program
When you sign up as an affiliate for a program, it’s important that you check their FAQ section. Affiliate marketing programs often provide the most basic information about themselves on their website. Their FAQ section should clearly state the schedule of commission payments they have imposed for their affiliates.

If the information is unavailable, you can ask your sponsor (if you have one) or your affiliate program. The schedule of commission payments to affiliates is an important consideration when choosing an affiliate program. Do not sign up for an affiliate program without this information so you will be able to avoid disappointments later.

You can see that there’s practical value in learning more about Affiliate Marketing. Can you think of ways to apply what’s been covered so far?

How often is the payment disbursed?

The schedule of commission payment varies, depending on the preference of the affiliate program. The affiliate pretty much doesn’t have any control over this matter. Schedule of disbursement can range from bi-monthly to monthly payments. Some, such as LinkShare, disburse commission payments on a weekly basis, a considerably shorter amount of time.

What methods are used for affiliate commission payments?

There are three methods generally used by affiliate programs. These include: electronic payment processing (such as PayPal), checks and wire transfer. The length of time it will take for your commission payment to reach you will depend on the transaction method.

If the payment is coursed through electronic payment systems, this will usually take as little as 24 hours. Checks (usually delivered via postage mail or courier) usually take from 3 to 7 business days ? longer if the affiliate is located in certain areas. Wire transfers take from 3 to about 6 business days.

Is there anything that will affect the schedule of affiliate commission payments?
Generally, the schedule of commission payments for affiliates are pretty much set. However, there are certain things that might cause delays. One of the most common is whether an affiliate’s earnings have reached the minimum amount.

Affiliate programs often impose a minimum earned amount per pay period ranging from $10 to $100. If an affiliate earns less than that, his current earnings will be carried over to the next pay period until such time that he will meet the minimum required. Only then will his payment be released.

About the Author
By Anders Eriksson, feel free to visit my latest acquisition: Free Adsense eBook and make sure to claim your free adsense ebook download!

Affiliate Marketing

Are Your Free Reports Too Sales Pitchy?

December 23rd, 2009
Comments Off

That’s NOT the Way to Promote Your Affiliate Products

The great sales pitch can be a bit overrated, seeing that majority of the most seasoned affiliate marketing customers and prospective members tend to be skeptical and jaded. When giving out free reports to promote your affiliate products, enthusiasm can cause you to produce a sales pitchy report, something that could be taken the wrong way by your prospects. If you want to make a good impression, writing a free report that smacks of too much sales pitch is just NOT the way to get people to purchase your affiliate products.

Why sales pitchy free reports are ineffective

There are several reasons why sales pitchy free reports are not recommended for promoting your affiliate products. For one, they sound rather suspect, are usually too colorful to be believable and, if they are especially badly written, are peppered by punctuation marks and bold letters that shouldn’t be where they are.

They also sound too desperate to be credible, sounding as if they were written with the sole purpose of making a quick sale. Furthermore, they usually do not present the whole picture to the reader, focusing instead on promoting a product profusely without considering how it can be useful or relevant to potential customers. Sales pitchy free reports usually lack the declaration that states its true value to its readers.

If you’ve read sales pitchy free reports before, you probably know exactly why you treated them with disbelief. If you’ve thrown away or deleted a sales pitchy free report you didn’t even bother to finish reading, you will understand why that’s NOT the way to promote your affiliate products.

Writing the right free reports without being sales pitchy

When you write free reports, consider them as part of your sales campaign. This means that they are essentially advertising and as such, should be able to gently push prospective customers into performing certain desired actions. Here are some very important things you have to remember when using free reports to promote your affiliate products:

Free reports should make a good first impression

Truthfully, the only difference between you and Affiliate Marketing experts is time. If you’ll invest a little more time in reading, you’ll be that much nearer to expert status when it comes to Affiliate Marketing.

A well-written title is an excellent technique to ensure that you get a hold of your readers’ attention and encourage them to read further. If the title is bland, your readers will either skim through the report and miss the good points or give up altogether.

Free reports should avoid the ‘general public’

A common mistake among marketers who write free reports to promote their affiliate products is that they tend to write for just about everyone. Remember that your affiliate products have specific market demographics. Find out what these are and write directly to them.

Free reports should include details

Words such as ‘excellent’, ‘good’, ‘amazing’ and ‘incredible’ always find their way into free reports. While there is nothing wrong about using them, they tend to be too generic and ultimately, sales pitchy.

Instead of using these words or their synonyms again and again, try to use details and specifics instead. Review that free report you have written and check out generic words. Instead of saying that the affiliate product is ‘an excellent deal’, say ‘you get 25% off your purchase’. Instead of merely saying that the purchase is ‘risk-free’, say instead that you offer a ‘100% money-back guarantee’.

There has to be a sense of urgency

A good, non-sales pitchy free report should include a statement regarding the effectivity date of the promotion. When promoting your affiliate products, state in clear terms when the product will be sold for the special price and for how long. By restricting the product’s availability, you will be able to gently persuade your readers and turn them into real paying customers.

So are you still writing those embarrassing sales pitchy free reports?

Knowing enough about Affiliate Marketing to make solid, informed choices cuts down on the fear factor. If you apply what you’ve just learned about Affiliate Marketing, you should have nothing to worry about.

About the Author
By Anders Eriksson, feel free to visit my latest acquisition: Free Adsense eBook and make sure to claim your free adsense ebook download!

Affiliate Marketing

The Power of Testimonials in Promoting Your Affiliate Sites:

December 14th, 2009
Comments Off

Why They Work and How to Use Them

Someone’s good word can be incredibly powerful. As a consumer yourself, wouldn’t you rather purchase a product that has been recommended to you by a friend even if it is unfamiliar to you? Given a selection of similar products, wouldn’t you rather try one that has had some glowing reviews even if you’ve never heard of them before? Such is the power of testimonials when used in promoting affiliate sites.

These days, testimonials are a common strategy for building credibility and generating buzz about a product or a company. The world’s largest corporations spend billions of dollars in harnessing the power of a good word alone. In affiliate marketing, testimonials are regularly utilized to promote an affiliate’s site, attract new customers and recruits and compete directly with another known brand.

Why affiliate marketers use testimonials

The role of testimonials in promoting an affiliate marketing site is to try to influence consumers’ buying decisions and behavior. Carefully chosen testimonials can be very effective in convincing prospects to try the affiliate product, service or membership. It has such power that many affiliate marketing sites regularly publish testimonials from satisfied customers on their home pages for visitors to view.

Many of the affiliate marketing programs in the industry today are fairly new while others have been operating quietly under the radar. Their relative anonymity can work against them, particularly since the affiliate marketing field tends to be very competitive.

To stand out, affiliate marketing programs try to increase their credibility factor by inviting famous personalities to speak for them through testimonials. While this can be very effective particularly if the celebrity has a large fan base, it can also be quite expensive. Not every affiliate marketer can afford to pay a celebrity just to place their name on his site.

To compete, affiliate marketers turn to their own customers and members, specifically people who have had sufficient experience in the program and those who have experienced success. A fully satisfied customer’s testimonial, if it’s well-written and based on a true experience and event, can be as convincing and effective as that of any celebrity.

Using the power of testimonials for promoting an affiliate’s site
Building your credibility can be tricky, particularly since the affiliate marketing industry continues to evolve. However, if careful strategies are employed, there is a high likelihood that you can succeed as an affiliate. Consider the following factors:

See how much you can learn about Affiliate Marketing when you take a little time to read a well-researched article? Don’t miss out on the rest of this great information.

Specifics

Testimonials exhibit much more power in promoting your affiliate’s site if they are expressed in more details. If a testimonial from a customer or another affiliate states that the program is ‘excellent’, it should be followed by a specific description of the program’s most useful features ? what makes it excellent, how it has helped the customer or affiliate, why it’s reliable, etc.

Skepticism

Believe it or not, skepticism is healthy when used with testimonials for promoting your affiliate’s site. Words such as, ‘I wasn’t convinced at first, BUT?’ or ‘I have always used XYZ product and didn’t think of switching to another brand. However, your product has ____ and ____ features that convinced me it was so much better.’

Even with the stated objection, a testimonial can be quite powerful if it is followed by a positive statement.

Keeping it real

Avoid using fake testimonials. ‘Designer’ testimonials are easy to write according to the specifics you require but someone will get wind of the fact and expose you. Once you’re found out, you lose your credibility. That simple act could haunt you for the rest of your life as a discredited affiliate marketer.

A few good words

Try to be selective with your choice of testimonials. They can be quite powerful when used for promoting your affiliate’s site but over-use can work against you. Find the best ones, especially the well-written and detailed testimonials and use these instead. Or, you could take the best sentences and phrases and post those in place of a whole paragraph.

If you’ve picked some pointers about Affiliate Marketing that you can put into action, then by all means, do so. You won’t really be able to gain any benefits from your new knowledge if you don’t use it.

About the Author
By Anders Eriksson, feel free to visit my latest venture: GVO and make sure to claim your $1 trial membership!

Affiliate Marketing

Harness the Power of Offering Freebies to Your Affiliate Site’s Visitors

December 11th, 2009
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Who in his right mind would refuse a freebie? Out of 10 people you ask, only about one or two will forego a freebie for some strange reason. The rest will gladly accept it. It’s simply a part of human nature to be appreciative of gifts, particularly useful ones. This is also something that advertisers and business owners understand fully well and thus use to their advantage.

In affiliate marketing, the use of freebies can be especially beneficial, provided of course, that you understand how to deploy them strategically. Find out how to use the power of offering freebies to your affiliate site’s visitors and reap the rewards:

Freebies should be integrated into your marketing campaign

Freebies can be quite powerful as marketing tools for affiliate marketing. If visitors to your website find that free stuff is available, they will stick around and be more willing to come back for more but only if they find it relevant to their needs ? the very reason they came to visit your website in the first place.

Consider each affiliate marketing campaign you perform and find out how to use freebies strategically. Just because something is free doesn’t automatically mean that people will visit your affiliate website and grab what you offer. There has to be a relevance between the freebie and the main product or service you are promoting.

Let’s say your main product is an e-book that teaches the secrets of the affiliate marketing trade to affiliates. A good freebie to offer with this campaign would be a short report on the top 10 mistakes that affiliates make that cause failure in affiliate marketing. Or you could offer a freebie in the form of a script that could help affiliates track their own stats.

Remember that the power of freebies when offered in affiliate marketing is only limited to its relevance. The free stuff should be something that can supplement the main product or enhance its use. Otherwise, your visitors will simply have no reason to try to obtain it.

Offer something better

If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences. Make sure you get the whole Affiliate Marketing story from informed sources.

Just because you’re offering freebies to your affiliate site’s visitors doesn’t mean you should allow them to completely ignore your premium offers. If you let this happen, forget about earning an income from your affiliate site.

Remember that all those free stuff you offer are part of your strategy to attract more visitors and affiliate prospects to your website. If you find out later that you’re dealing with visitors who are mainly freeloaders, you might want to rethink your career as an affiliate marketer and switch to becoming a charitable foundation instead.

Always offer your affiliate site’s visitors some form of incentive to persuade them to purchase, subscribe or sign up for membership. Offer a product or service that is considerably better than the freebie as an alternative. So instead of just providing a link they can click to download or obtain your free stuff, you could also say something like:

“Get our free version now OR buy the premium/complete package for just $$$. This is a limited offer and will expire soon. ACT NOW!”

By imposing a time restriction, you also impose a sense of urgency and persuade your affiliate site’s visitors that if they want to take advantage of a better offer, they should act immediately.

This is one power that freebies have over other types of promotions, which makes them very effective when used in affiliate sites. Plus, you can even expect a conversion without performing any follow ups.

Find out the best freebies you can afford.
There is no logic at all to giving away freebies if you have nothing to gain from it. When affiliate marketers and business owners offer free gifts to their site’s visitors, it is a carefully crafted strategy and not just some careless act of generosity.

When you do offer freebies, you have to have something in return, if not now then at least later. Learn to harness the use of freebies for your affiliate site’s visitors carefully. It’s a proven strategy and can be a very valuable component of your affiliate marketing arsenal.

Knowing enough about Affiliate Marketing to make solid, informed choices cuts down on the fear factor. If you apply what you’ve just learned about Affiliate Marketing, you should have nothing to worry about.

About the Author
By Anders Eriksson, feel free to visit my latest venture: GVO and make sure to claim your $1 trial membership!

Affiliate Marketing